My objective was to understand what a day-to-day schedule of the users was like and what method of learning a new skill was most effective for them. These two factors would allow me to empathize with my users pain points and understand their goals and needs for self-education.
I prepared a screener survery to capture my target audience for an interview. The target audience would display motivation for learning music and have little to no experience.
Out of 15 participants, only 3 met the criteria and were willing to do the interview
After I completed the interviews, I analyzed the information and identified the critical components to synthesize the data into a diagram that showed me the similarities between the interviewees.
The major points that I identified were:
•Method most effective for learning an instrument/music
•Lack of time
•Source of motivation
With the information from the diagram, or affinity map, I was able to define my target audience's goals and needs.
It also allowed me to create the study persona Maurice Salvatore, who represents that synthesized data.
Maurice is a a father of two who has a desire to learn music, but can't seem to fit his passion into his schedule due to other priorities. His motivation to learn how to play music stems from his desire to play his favorite song as well as his children's.
Having solidified who I was designing for, I was able to create stories, based on my user, that would display the steps that Maurice would take to reach his goal.
I started by restating Maurice's goal: Learn to play his favorite song as well as his children's.
Then, I proceeded by structuring his goal into a user story statement:
As a user, I want to learn how to play an instrument, so I can play my favorite song and my children's
With this statement, I could begin building the process, step-by-step, that Maurice would need to take to reach that goal.
Once I was complete I was able to identify the components that my app design would need.